A Typical Encounter at a Trade Show

What attendees really want to know.

As we learn more about customer reactions to Respond!, a pattern has emerged. Below is the beginning of a typical encounter at a trade show the first time someone learns about the product line.

Attendee: What is this?

August Berres Sales Representative: This is the world’s first battery-powered office workstation.

As you can see we are powering a laptop, monitor, wireless phone charger, sit-stand legs, wireless 5G hotspot, and task light.

Notice there are no cords or wires on the floor.

Attendee: Oh, wow!

[brief pause]

How long does the battery last?

August Berres Sales Representative: With a workstation set up like this one, a typical user will operate for about 6 hours before they need to swap a battery.

[hands a battery to the attendee so they can feel the form and weight]

Attendee: How do you charge the batteries?

August Berres Sales Representative: We have two solutions; a cart where you can charge 24 batteries at once from a single outlet and a 3-position tabletop charger.

Attendee: How long does it take to charge the battery?

August Berres Sales Representative: Overnight, not more than 9 hours.

Attendee: [Pause, thinking] [Architect- ”I have xx projects where I could use this”] [Facilities Manager- ”We make a lot of changes in our layouts and this would make it easy for us”]

August Berres Sales Representative: [the discussion continues]